via: yahoo media industry news, read the article: here
The opening of the Chinese media to foreign investment, in the wake of the Sixteenth National Congress of the CPC and a series of policy reforms, has created intense interest in international finance markets in the current state, and future development prospects of privately held firms in the media sector in China.
The 13 corporations are characterized by the following six features, which can be characterized as key success factors within the industry:
"which can be characterized as key success factors within the industry"? i don't think so, there are too many different sectors in media industry here and each sector has its own distinctive KSFs.
First, they cover a wide range of industries and most of them are cross- media enterprises. Except Focus Media and Target Media which mainly focus on advertising, all the others engage in more than two media sectors. Of these, Sun Media Investment is the most diversified with investments in magazine publishing, TV production, multimedia, satellite cable TV, films, education, advertising and sports marketing, and AV (DVDs, etc.) production and distribution, etc. Sun Media Investment holds shares in more than 20 media operations, controlling no less than 60 media brands and products in 12 countries and 17 cities.
Second, the major companies increasingly across borders and with a Greater China mentality, and bridging the Mainland, Taiwan and Hong Kong. Stellar MegaMedia, Phoenix, Tom Online, Sun Media Investment and websites such as SINA and Sohu all target a large part of their business at overseas Chinese. Phoenix has grown to be one of the most influential cable and satellite TV operators among global Chinese.
Third, the major firms are growing rapidly with robust financing. Most of them have been publicly listed in overseas markets or control many listed companies. Even the few unlisted enterprises are also seeking support from overseas capital markets. Stellar MegaMedia possesses listed companies in markets both home and abroad.
Fourth, the companies operate successfully within the activities permitted under government policy. Firms involved in new media remain popular among financial markets, and rank in the first six places in the ranking.
Fifth, the companies are active in mergers, cross-holdings and cooperate with each other. Five companies have associated transactions with each other. Sun Media Investment was instrumental in Joyful Media's ''back-door" listing in Singapore. Stellar MegaMedia purchased Sun TV and the Hong Kong's Sing Pao newspaper from Sun Media Investment. Sun Media Investment and Sina hold mutual equity.
Sixth, they focus on growth rather than mature businesses. The advertising revenues of the top three website portal are growing at a rate of over 60%. The revenue of Shanda Netowrking and Tom.com is also increasing at high rates. Phoenix, in breaking through to profitability, has increased channel advertising revenue 8 times compared to previous levels.
i seriously doubt the Focus Media could maintain a sustainable earning capability. most of my friends who saw Focus Media's LCD tv ads say they don't like it and don't pay attention to the ads.
Company Total Net Revenue Net Brand Total Overall
Assets Assets Profit Recog- Score Rank
nition
Sina 3 4 1 3 1 12 1
Sun Media 2 1 2 1 6 12 1
Investment
Shanda
Networking 1 2 3 2 7 15 3
Netease 4 6 6 4 3 23 4
Tom.com 6 3 5 6 5 25 5
Sohu 7 8 7 5 2 29 6
Phoenix 8 7 4 7 4 30 7
Stellar 5 5 8 13 9 40 8
MegaMedia
Focus Media 10 9 11 8 10 48 9
Enlight 11 12 9 8 8 48 10
SEEC 9 10 12 10 11 52 11
Target Media 12 11 10 11 13 57 12
Joyful Media 13 13 13 11 12 62 13
the original article in chinese is here.