Bingfeng Teahouse

via: danwei

"illegal publishers in china" know how to make quick money - violence, sex and hatred, wait, it seems we miss something here...

in the early days of "illegal publishing" in china, there are street vendor who peddle low-quality "magazines" (actually i wounldnt call them magazines since they usually have only a few pages and the printing inks make your hands dirty), in which you could find all kinds of gossips and sidestreet news about celebrities.

now you cant find a lot of paparazzi style print media in china, since that could bring you big troubles, but on the wild wild internet, things are different. "news" about how GW Bush is going to sell Hawaii to japan, or how blair was involved into a sex scandal, or in more case, how a nobody goes into trouble always attract eyeballs and make readers satisfied, here are a few such "news" in sina.com's news page of today (sina.com is a leading portal in china):

- a man raises a sign to rent out his virgin body

- a girl sell her first night with rmb 10,000

- a lawyer stars in a sex movie

- mother witnesses her son to be obscened by a male teacher

- a girl went into a room by mistake and was raped by several men

enough, you could find such "news" in china's leading news site everyday, now, would you still expect young chinese living in such media environment to have higher aspirations?

if everybody is smart, then no one is smart, this is especially ture in a group-thinking society.

shanghai baihua, a free life style DM, ceased to function in shanghai recently. i'm not sure what's the direct cause, but i didn't find it sells its advertisements very well over the past years. why? there are too many DM in shanghai, all try to follow the same success stories of thats magazines, with similar positioning, similar readers and similar target customers (mostly high end consumer goods), they fight with each other in a very crowded market.

while consumer life style DM magazines are over supplied, b2b DM media are very sparse, huicong's b2b DM is a big success, but there is still a big gap between the demand and supply. where are the "great ideas" for this area?