via: CDN, read the article: china's media profits from jingoism
the author pointed that the market forces the media to go with a "make you excited rather than informed" policy because that attracts eyeballs and leads to wider circulation and more adv sales:
Whereas in 1978 there were only 186 newspapers and a handful of magazines and broadcast outlets, today China has roughly 2,200 newspapers, 9,000 magazines, 1,000 radio stations and 420 TV stations, plus a growing proliferation of cable TV outlets. Most of these outlets no longer receive full financial support from the government and must rely on advertising revenue to survive and grow.
so, chinese media ask themselves:
What topics do consumers most care about?
and the author explains why so-called "anti-japan" articles appear in the front pages of newspaper/magazines:
Even as China's position in the world continues to rise and its people become more self-confident, China's history of weakness before the Western powers and Japan sustains a "victim culture" that leaves most Chinese sensitive to any foreign challenge. Publishing jingoistic, anti-foreign articles plays to national sensitivities that always simmer, and thus can easily be brought to a boil, with obvious benefits for the bottom line.
so we see a vicious cycle between the media and their audience. readers foster the hatred with the help from media, and to make readers more "satisfied", media have to provide their readers more similar stuff.
there are many ways to stop this vicious cycle, as we could find from the case of western media reporting on china, besides a higher awareness level of media ethics, japan could stop providing the "raw materials" to chinese media, like the one below, no matter how "creative" chinese media are, these former japanese soilders worshiping mass murderers in their notorious war shrine are not created by chinese media, this is the fundamental cause, not anything else.
