culture molds the way of thinking and chinese culture loves "morality".
it's not surprising that "5 dos and 5 donts" are developed as a way of governing in china, and if you look a few years back, you find that "rule by morality rather than rule by law" was admired by the government here. in short, chinese have a tradition to rely on "morality" to solve problems. me too, but i find that "morality" doesn't work in many cases.
say, my personal chopsticks for example. it's hard to convince others to bring their own chopsticks instead of disposable ones to save china's forests, however, if you told them how much bacteria a pair of disposable chopsticks have, they would immediately go out to buy a new chopsticks for personal use. so i started to use "immoral" means to achieve "moral" objectives.
it's culture and it takes time, even shanghai government charges more for "green electricity" and use "morality" to encourage people to use "green electricity", what would you expect other places to do?
such mentality was recently rediculed by many bloggers, but to change such mentality, what you need to do is not purely criticism, but more business and trade