病毒營銷
李佐滋博客與你談營銷。
网下尋找李佐滋請到中山市維新英語俱樂部
中山市假日廣場A125www.evolvingEnglish.com

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Unleashing
the Ideavirus
By Seth Godin
Foreword by George,Zhongshan,China
George had posted the Chinese translation in
China Marketing Association for marketers' ref.
http://www.fastcompany.com/online/37/ideavirus.html
你有創意,你就要創意"病毒"將你的創意傳播!
你就可以成功!
At the moment, nobody knows how to build a farm for ideas, much less a
factory for ideas. This much we do know: Ideas are driving the economy,
ideas are making people rich, and, most importantly, ideas are changing
the world. So even though we're clueless about how best to organize the
production of ideas, one thing is clear: If you can get people to
accept, embrace, adore, and cherish your ideas, you win! You win
financially, you gain power, and you change the world!
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You
have permission to post this, email this, print this and
pass it along for free to anyone you like, as long as you
make no changes or edits to its contents or digital format.
In fact, I'd love it if you'd make lots and lots of copies.
The right to bind this and sell it as a book, however, is
strictly reserved. While we're at it, I'd like to keep the
movie rights too. Unless you can get Paul Newman to play
me.
IdeavirusTM is a trademark of Do You Zoom, Inc. So is ideavirus.comTM.
Designed by Red Maxwell |
You can find this entire manifesto, along with slides and notes
and other good stuff, at http://www.ideavirus.com.
This version of the manifesto is current until August 17, 2000.
After that date, please go to http://www.ideavirus.com
and get an updated version. You can buy this in book form on September
1, 2000.
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Wikipedia---自由的百科全书
病毒營銷是一種信息傳遞策略,通過公眾將信息廉價複製,告訴給其它受眾,從而迅速擴大自己的影響。和傳統營銷相比,受眾自願接受的特點使得成本更少,收益更多更加明顯。
有效的病毒營銷的六個因素
美國著名的電子商務顧問Ralph F. Wilson 博士歸納了有效的病毒營銷的六個因素:
(1)提供有價值的產品和服務;
(2)提供無須向他人努力傳遞信息的能力;
(3)信息的傳遞範圍很容易由小向大範圍擴散;
(4)利用公眾的積極性和行為;
(5)利用現有的通信網絡;
(6)利用他人的資源。
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歡迎討論營銷學實戰案子。英語討論請寄件:
中國中山維新英語俱樂部,中國中山維新廣場。
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