把 Google Reader 里订阅的博客整理了一下，贴出来给大家参考一下。
先贴 Marketing 2.0 I 和 II 两个部分的，共33个，全部是英文的博客，中文的以后有机会再整理一份。好的英文博客不少，所以我搜集的资料绝对是残缺不全的一个样本，不过，这个样本对于一个初学者来说，已经足够他窥斑见豹，呼吸到新营销革命中最清新的气息了。I是每天阅读的名单，II是有多余时间的情况下阅读的名单，其所包括的范围更广泛一些，不局限在marketing2.0，[b]表示网站在国内被封掉了。
Marketing 2.0 I - Essential readings- Behind the Buzz
- about: looking at Word of Mouth marketing and what goes on behind the scenes
- The Bivings Report
- about: The Bivings Report (TBR) is a source of news, insight, research and
analysis on the web-based communications industry. TBR content is
posted, created and managed by internet strategists,
media/communications analysts, web developers, designers and
programmers, all of whom are employees of The Bivings Group.
- Brand Autopsy
- Buzz Marketing for Technology [b]
- about: Paul Dunay has spent more than 20 years in marketing, creating buzz for
leading technology companies such as Google, IBM, Microsoft, Oracle,
SAP, Avaya and Cisco. He also has delivered work for American Express,
Motorola, Genzyme, Novartis, Citigroup, Cendant and Ernst & Young.
Paul currently is a Director of Global Field & Interactive
Marketing for BearingPoint. His unique approach to integrated marketing
has been recognized as winner of the 2005 Driving New Demand award of
the Information Technology Services Marketing Association (ITSMA) and
as winner of BearingPoint's Best Overall Marketing Campaign award in
2004.
- Consumer Generated Media
- Marketing Profs Daily Fix
- Media 2.0 [b]
- Media 2.0 Workgroup
- about:
The Media 2.0 Workgroup is a group of industry commentators, agitators
and innovators who believe that the phenomena of democratic
participation will change the face of media creation, distribution and
consumption. Join the conversation...
- PR Squared
- Pronet Advertising
- SCOUT Corporate Blog
- about: The SCOUT Corporate Blog is a resource for company executives looking
to understand how blogs and other forms of social media can support
business goals including lead generation, thought leadership and top
search engine rankings.
- Sixtysecondview
- about: sixtysecondview is a series of occasional one minute (well,
some are a bit longer I admit) viewpoints. Initially they were all
video interviews with figures from business, media, government and NGOs
on topics of the moment with a public relations or public affairs
flavour. But this proved too restrictive so I use the keyboard now too,
but I do try and keep them short so that it will take the average
reader no longer than a minute to get through... which according to my
calculations means I'm restricted to about 300 words. - David Brain,
President & CEO Edelman Europe
- Social Media Optimization [b]
- Web Strategy
Marketing 2.0 II - Other good stuff- Andy Sernovitz
- The Anti-advertising Agency
- Groundswell(Incorporating Charlene Li's Blog) [b]
- about: Charlene primarily contributes to Forrester's offerings for the
Interactive Marketing professional. She is one of the driving forces
behind Forrester's Social Computing and Web 2.0 research, and examines
how companies can use technologies like blogs, social networking, RSS,
tagging, and widgets for marketing purposes. A former strategy consultant for Monitor Company, Charlene is a magna
cum laude graduate of Harvard University and holds an M.B.A. from
Harvard Business School.
- The Consumerist
- Duct Tape Marketing Blog
- Greg Verdino's Marketing Blog
- Influential Marketing Blog
- about: Reflectinos on creating compelling marketing, PR and advertising strategy.
- Marketing.fm
- about: The Frequency of Change - Marketing and Advertising 2.0
- Marketing Nirvana
- about: Mario Sundar, Community Evangelist at LinkedIn. I also edit LinkedIn's corporate blog.
- Media Guerrilla
- Micro Persuasion
- about: Steve Rubel on how technology is revolutionizing media and marketing
- New Communications Review
- about: New Communications Review is a publication of the Society for New
Communications Research, a nonprofit 501(c)(3) think tank dedicated to
the advanced study of new communications tools, technologies and
emerging modes of communication, and their effect on traditional media,
professional communications, business and society.
- Ogilvy China Digital Watch
- Ogilvy PR 360 Digital Influence Blog
- Online Marketing Blog
- PR Blogger
- Scobleizer [b]
- The Social Media Marketing Blog [b]
- about: Scott Monty's perspectives on
implications of social media - the convergence of marketing,
advertising and PR on the Web - for marketers, agencies, the enterprise
and the individual.
- Viral Marketing Voodoo
相关链接
周末杂谈：我的marketing2.0的学习方法