新营销观察

阅读笔记：links for 2008-01-06

Why the Future of Online Advertising Is About Identity

【广告的演化路径和未来的模式】The future of online advertising will be about enabling an extreme targeting that incorporates identity, topics, and stated interests from consumers to serve ads. Brands will no longer buy millions of impressio

(tags: 2008-01 advertising Facebook trends)
7 Ideas For Social Media And Business

【无法测量社会化营销ROI？用其他方法来说服老板】I don’t think you can put a dollar figure on social media to prove ROI. I also don’t think that the medium is wide-spread enough that you can justify ROI with only subscriber count a

(tags: 2008-01 social.marketing measurement best.practice tips)