新 营 销 观 察

最近接连看到几篇质疑社会化营销的文章，比较典型的有以下两篇：

• the value of social media marketing

• The Inconvienent Truth About Social Media Marketing
  

Jeremiah Owyang是我很喜欢的一个社会化媒体和营销专家，并有一个很不错的博客。对于上述疑问，我在Twitter里询问他的观点如何，贴出问题不到半小时就得到了他的回复：

A search marketeer criticizes social media --but from an SEM/SEO perspective. http://tinyurl.com/2xhw44

I respect Aaron Wall but he may have forgotten that monetization on the web isn't all search http://tinyurl.com/23ture

Also, If you're goal to do social media is to mainly monetize from ads, you're missing the point. It's about people connecting and sharing

Some companies want to collaborate with customers (Dell Ideastorm) some want content to spread (widgets) these are ad monetized

今天早晨看到JO专门写了一篇帖子对这个问题做进一步说明：

• Remembering the Many Opportunities of Social Media –not just the Impacts of Advertising

CIC的Sam Flemming也很快地对我提的问题聊了自己的看法：

i think it is wrong to only view SMM ROI of monetizing traffic;

SMM is about the right traffic (which may not be large) and about building real relationships

however, such "soft" ROI can be a hard sell for some organizations

twitter不错，是个讨论问题的地方

看了您的博文，倍受启发。

国内比较关注“口碑营销”。

不知道，您怎么看呢？